The GS1 Application Identifier (240) can be used to enable identification data other than the GTIN to be represented in the GS1 data carrier. It is a cross reference to previously used catalog numbers. See section 3.5.3 of the currentGS1 General Specifications document for more information.
Of note, for any AIs applied with a UDI the US FDA has requested that all UDI relevant AIs are placed first before any company or industry specific AIs.
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