Does everyone have to use id.gs1.org?

Modified on Tue, 20 Aug at 4:03 PM

No. The GS1 DL standard allows anyone to operate a resolver anywhere. The domain name doesn’t matter, it’s the structure of the rest of the GS1 DL URL that carries the GS1 identifiers. It is assumed that brand owners and retailers will use their own domain names. It is a good idea to use short domain names as this will lead to shorter URLs. 

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