There is a rapidly increasing demand for more information about the products we use and consume. To meet this demand, industry has set a goal that, by the end of 2027, all retail POS systems should be capable of reading and processing a defined set of 2D barcodes with GS1 standards, in addition to existing linear barcodes.
As the transition to scanning of 2D barcodes with GS1 standards at POS unfolds progressively on different timelines across the globe, brand owners should already be exploring and implementing the most appropriate 2D barcode to address priority use cases for their products and meet critical consumer and business needs.
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