“QR Codes powered by GS1 give consumers instant access to detailed product information, from health and safety details to sourcing and environmental impact, helping them make better decisions."
- For example, a consumer buying a comfy plain white t-shirt who wanted to know what they were really buying could scan the QR Code and see the whole journey of this item, starting from where the cotton was sourced, where it was manufactured and all the certifications related to sustainability.
- This level of transparency fosters trust between consumers and brands, giving them confidence in their purchasing decisions.
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