"QR Codes powered by GS1 can carry far more information than traditional barcodes”
They can provide consumers with instant access to product details like sourcing, nutritional and even recycling instructions, all with a quick scan.
- QR Codes powered by GS1 can hold much more info than traditional barcodes. If users choose, they can encoded data such as a best before date, or batch number. In addition, next generation barcodes can connect to the web and give access to digital information.
- This additional information can include videos, promotions, and sustainability data, all accessible through a single scan.
- Next generation barcodes can help retailers and brands engage more deeply with consumers, offering personalized experiences and enhancing loyalty but at the same time facilitate accuracy and efficiency, for example stopping expired product being sold at point of sale.
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