How does GS1 see the role of digital innovation, including QR codes, in shaping future trade policies between Europe and other global markets?

Modified on Wed, 8 Jan at 9:41 AM

"Digital innovation, including QR Codes and other types of next generation barcodes, will make supply chains more transparent and traceable, enabling better regulatory compliance and consumer protection."


  • Governments and trade organizations will increasingly rely on digital solutions to verify product authenticity, safety, and sustainability across borders.
  • QR Codes powered by GS1 can play a key role, ensuring that brand owners and their products meet local regulatory requirements in any market they’re sold in – and in a standardised way.
  • With the EU leading in sustainability initiatives, QR Codes and other types of next generation barcodes will be vital for tracking compliance with environmental and social regulations in global trade.

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