Each product needs its own unique GS1 GTIN™.
Every individual product requires its own GS1 GTIN™, and every variation of your product (e.g. each size, each colour) requires its unique GS1 GTIN™.
In other words, each item in the image would need its unique GS1 GTIN™. This is so that when a customer orders a particular size or colour, the marketplace knows which one to send.
One GS1 GTIN™ can only be assigned to one product. However, it can be used unlimited times on the same product. For instance, the GS1 GTIN™ of a cola bottle is unique to that size of cola bottle but is printed millions of times every day on millions of bottles.
- Unsure about assigning a GS1 GTIN™ to your product? Consult our online "decision tool" or our GS1 GTIN™ management standard.
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