You don't need to print a barcode on your product to sell on a marketplace, but we highly recommend it.
To create your product's online listing, marketplaces usually just need the GS1 GTIN™ number and not the barcode image.
However, if you don't put a barcode on your product, you and your trading partners may not be getting the full power and potential of your GS1 GTIN™. A printed barcode can help with the physical supply chain and also with selling in physical stores.
Getting it right from the start can save you time later if you receive an order from a retailer or wholesale partner who wants to sell in-store.
Not sure how to put a barcode on your product? Your local GS1 Member Organisation can help you create the barcode image and/or help you find a printing company in your area:https://www.gs1.org/standards/get-barcodes
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